(LAWF-4020) - 2 UNITS

Few things in the sports industry are as critical as marketing. In this course, we will explore different legal issues (advertising regulations; intellectual property concepts; traditional structure of sponsorship agreements; the operating agreements and by-laws of different professional sports leagues and the International Olympic Committee; among others) that arise in the sports industry and impact marketing initiatives and a host of other business units. We will explore the different phases of brand development (for talent, athletes and businesses alike) that are impacted by marketing issues, including brand development, building equity, and crisis management. We will use simulation exercises, supplemental readings, sample documents, situational examples and class discussions to identify and explore marketing issues.

A series of guest speakers with varying marketing expertise and experience in different facets of the sports industry will join throughout the semester.